Leah Demeter

What is typography? And how does it enhance your message? Typography is the most important element in the science of design. It is the backbone in the anatomy of the visual display of words. Effective use of typography allows readers to focus on your content rather than be a distraction.

Good typography is essential in this day and age. For example, today’s typical web visitor will be very savvy and quick at visiting websites and using the search engines. The worst thing you can do is not provide a good navigational system to guide the visitor throughout your site. Without a good user experience, the web visitor will go back to the search results and check out a different website. And so typography plays a major role in accomplishing what you want your readers to do… Without visual hierarchy, your content will be meaningless, no matter how great it may be.

Choosing a good designer with an excellent intuitive understanding of design’s science will guarantee success in the delivery of your message.